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Showing posts from November, 2012

Turning problems into opportunities

As a certified permaculturist, you'll often hear me say:

"The Problem is an Opportunity" 

 I didn't know that I would be living that principle nearly every day. Building my own business has forced me to face "the problem" of my own fears and insecurities. Before I started on this journey, I had no idea how much internal resistance I would face and how much I would be challenged to grow. It seemed like every time I turned around I was encountering another barrier... most of them were self-induced!

Gradually, it became clear to me that I was getting in my own way. I noticed that often I would take the wrong actions (the ones that were easier) or choose to go at it alone instead of reaching out to others. At first, I thought I had many problems--but after awhile I realized that they all boiled down to this: I wasn't taking courageous action in my business--the action that involved making the tough phone call or making an offer. What was stopping me we…

Turning problems into opportunities

"The Problem is an Opportunity" 

 I didn't know that I would be living that principle nearly every day. Building my own business has forced me to face "the problem" of my own fears and insecurities. Before I started on this journey, I had no idea how much internal resistance I would face and how much I would be challenged to grow. It seemed like every time I turned around I encounter another barrier... most of them self-induced!

Gradually, it became clear to me that I was getting in my own way. I noticed that often I would take the wrong actions (the ones that were easier) or choose to go at it alone instead of reaching out to others. At first, I thought I had many problems--but after awhile I realized that they all boiled down to this: I wasn't taking courageous action in my business--the action that involved making the tough phone call or making an offer. What was stopping me were three BIG internal issues: my perfectionism, my reluctance to ask f…

Bringing Walnuts to Market

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Organic Walnuts, fresh from the farm.  In this video we load up Loretta's Toyota Corolla and head out to the co-op drop point.

Organic Certification 2012-2013

Organic Certification

This year it was EXPENSIVE, since the USDA program is no longer reimbursing organic farmers in California.  *sigh*.